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Word to me is one of the authors and driving forces behind the PGA’s New Media Council Transmedia Producer credit was Jeff Gomez, President and CEO of Starlight Runner Entertainment and a member of the PGA East. He’s been a pioneer of Transmedia Storytelling and implemented these type of campaigns for projects including James Cameron’s Avatar, Disney’s Pirates of the Caribbean and Prince of Persia and Tron, as well as Transformers for Hasbro and Microsoft’s Halo.
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